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Roberta Rodrigues

Basketball and Business Communications Coordinator
Seattle Storm, WNBA

 

Phone:

347-409-2653

 

E-mail:

rodrigues.f.roberta@gmail.com

 

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Hi! I am Roberta, and this is a summary of my career:

 

For over ten years I have been covering sports and serving as a women's basketball consultant for professional athletes, leagues, journalists and broadcasters. What started as a hobby, writing a blog about the WNBA in 2008, soon came to become a passion and career.

 

In 2014, my last year of undergraduate school, I interned at Liga Nacional de Basquete (the men's basketball league in Brazil), after three years learning at one of the top PR agencies in the country. At LNB, I created content for the official website, blog and social media during regular season, playoffs and festive events while serving also as the liaison between women's basketball and the mainstream public.

 

That opportunity opened the door to a network with the top players, coaches and agents in Brazil, which lead me to starting my own PR agency for female athletes, in 2015. Initially, I landed two of the top athletes, plus the number one agent in the country. I embraced that journey and, in 2016, after a successful run during the 2016 Rio Olympics, I decided it was time to take a big leap and move to the United States, with the purpose improving my skills and knowledge in the women's sports industry.

The work I have developed and published in the sports industry is often focused on bringing awareness to the gender gap in sports. You will often read articles signed by me on feminism, gender and race within leagues, clubs and franchises.

A TIMELINE OF EVENTS
 
2008 - 2010

Chief Editor

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WNBA Brasil

Five friends who met over a message board called "Diana Taurasi" decided to take their passion for women's basketball to the news and start their own blog about the WNBA. It became the first blog in Brazil to cover the American league exclusively. From that venture, our name became known among journalists, the league's fans and athletes themselves. As time went by, I decided to turn the writing hobby into my career and enrolled at college in 2011, after spending the two years post high school traveling and understanding what I wanted for my future. The four other members moved on to different fields of work, but we all keep in touch and discuss the WNBA nowadays.

2011-2014

College student and internships

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2015

SD&PRESS and my business venture

ANHEMBI MORUMBI

In 2011, I enrolled in college to get my Bachelors of Arts degree in Communications with a concentration in Journalism . During the first semester I worked as an English teacher, both in my hometown and São Paulo, as I moved to the big city when commuting four hours a day didn't allow me to study.  On the second semester I landed my first internship in the communication business, at the main PR agency for companies in the automotive industry, SD&PRESS Consultoria.

I was only the second person from my class to be hired in the first year. I was also student board president for the class of 2014 for two tenures.

SD&PRESS Consultoria

I spent two and a half years at SD&PRESS Consultoria, and I consider it the place I learned the best skills to practice Public Relations. I went from Intern, to Interns Manager. I drafted press releases, speeches for top spokesmen, pitched news with the media, wrote measurement reports, full on participated in the organization of small and big events of our clients, such as press conferences and booth management during Auto Shows, intermediated interviews and reported directly to my directors.

LIGA NACIONAL DE BASQUETE

In December 2013, I was invited to an interview with Liga Nacional de Basquete (LNB). One of my college colleagues had been interning there for two years and referred me to a position in the communications department. I was hired and had as main roles to create content for the official website, blog and social media. During the one year of internship, I wrote game reports, trades updates, institutional and special stories, covered regular season, playoffs and festive events, oversaw stories related to women's basketball and participated of all these activities in person with the communications team.

This opportunity opened the door to an extensive network that was key for my next professional decisions.

SD&PRESS Consultoria

When my internship contract with the LNB was done I was hired again by SDP, due to their appreciation to my work and the relationship we built, as I kept providing freelance works for them through my last year as an undergraduate. It was while working with this agency that I created RR Sports & Media Consulting (former CHUÁ Assessoria de Comunicação). Because my managers and directors believed in my aptitude for communications and women's basketball report, plus they had seen my passion towards this goals for years, we agreed that I would work remotely while I built my business. It was the best decision I ever made up to that point and I kept providing services for SDP until July 2017.

 
WORK I'VE DONE

SOURCE AND RESEARCH

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CLIENTS

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LEAGUES AND FEDERATIONS

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CUSTOMIZED MEDIA

I am always looking forward to creating brand new image and media for clients. That's why I have been able to formulate unique graphics and design for athletes and brands that I have represented. I am also able to illustrate my own articles and stories, by the use of tools like Photoshop, Lightroom and Canva.

 
WHY SHOULD YOU HIRE ME
MEDIA AND PR EXPERTISE

I have over ten years of proven experience on the PR and media field. I posses the skills to increase clients presence in the traditional and modern media, while having the tools to make online presence even more significant.

MULTIPLE SKILLS

Besides excelling in the traditional ways of communication, I also have developed abilities that go beyond the common scope of the work. I can edit videos, photos, create designs and generate ideas that surpass the traditional.

I GET THINGS DONE

 I am driven by the power of making things happen and I am relentless in reaching the best result possible for my team. I value teamwork and growth, both in numbers and in work relationships.