Hi! I am Roberta, and this is a summary of my career:

 

For over ten years I have been covering sports and serving as a women's basketball consultant for professional athletes, leagues, journalists and broadcasters. What started as a hobby, writing a blog about the WNBA in 2008, soon came to become a passion and career.

 

In 2014, my last year of undergraduate school, I was hired as an intern at Liga Nacional de Basquete (the men's basketball league in Brazil), after three years interning and learning at one of the main PR agencies in the country. At LNB, I created content for the official website, blog and social media during regular season, playoffs and festive events while serving also as the liaison between women's basketball and the mainstream public.

 

That opportunity opened the door to a network with the top players, coaches and agents in Brazil, which lead me to starting my own PR agency for female athletes only, in 2015. Initially, I landed two of the top athletes, plus the number one agent in the country. I embraced that journey and, in 2016, after a successful run during the Rio Olympics, I decided it was time to take a big leap and move to the United States, with the purpose of being closer to and gathering more knowledge on how women's sports is covered.

The work I have developed and published in the sports industry is often focused on the intersection between female athletes and the poor conditions which are given to girls who want to become professionals. You will often read articles signed by me on feminism, gender and race within leagues, clubs and franchises.

A TIMELINE OF EVENTS
 
 
WORK I'VE DONE

SOURCE AND RESEARCH

CLIENTS

LEAGUES AND FEDERATIONS

 
 
GET IN TOUCH

© 2020 by Roberta Rodrigues